Campaign India Team
Jun 25, 2008

Red FM unveils a new monsoon campaign

Red FM has launched has launched a new campaign for the monsoon season in Mumbai, ‘Ab Red FM hai to kyon darna…Red FM baarish main bajaao!’. The various initiatives that the radio station will be undertaking include Red FM Umbrellas, free pick ups and drops in the Red FM Quails during the monsoon days and a Red FM boat.

Red FM unveils a new monsoon campaign

Red FM has launched has launched a new campaign for the monsoon season in Mumbai, ‘Ab Red FM hai to kyon darna…Red FM baarish main bajaao!’. The various initiatives that the radio station will be undertaking include Red FM Umbrellas, free pick ups and drops in the Red FM Quails during the monsoon days and a Red FM boat.
They have launched a contest called ‘vote for boat’ where listeners can vote if their area is drowning and the area with the highest number of votes will win he Red FM boat. The boat will be handed over to civic authority of the area for rescue operations.
Anuj Singh, national marketing head and station head, Red FM Mumbai, said, “Bajaao for a cause, Red FM’s CSR arm, stands for not only raising issues, but also driving action! After receiving tremendous response and appreciation for our efforts during the July 26 floods and having experienced the same difficulties year after year as citizens ourselves, we decided to go all out this year through our extensive initiatives during the monsoons. With our activities we hope to highlight the plight of Mumbaikars during the monsoons and sensitize the authorities their needs.”
 

Source:
Campaign India