Reckitt Benckiser splits global media duties between Zenith, MPG

Following an extensive review, Reckitt Benckiser the global consumer products giant, has appointed two lead global media agencies to look after media buying relationships for its 17 Powerbrands.The assignment will be split between Havas Media Group and Publicis Group, both of whom are already working with Reckitt Benckiser in some parts of the world.According to sources close to the development, MPG has retained the account in India and South Asia.