Reckitt India has appointed dentsu X to handle its digital mandate. The agency has been handling the offline media duties for Reckitt since 2020.
The digital mandate was won following a multi-agency pitch.
Gaurav Jain, senior VP, South Asia, Reckitt, said, “We're excited to expand our relationship with dentsu X. They understand our brand, our vision and our way of working. We are confident that dentsu X will continue to assist us in engaging with our audience while also contributing to our commercial objectives."
Divya Karani, CEO - South Asia Media, dentsu, said, “This win certainly reflects our client’s confidence in dentsu’s ability to make a meaningful difference to their businesses.”
Roopam Garg, chief executive officer, dentsu X, added, “Reckitt has been an absolute delight to work with. This long-term partnership underlines Reckitt's confidence in our expertise and we look forward to working with the brand on driving consumer centricity and innovations. With a distinct viewpoint on the evolving communication landscape, dentsu X believes in providing experiences that go beyond conventional media exposures. This consolidation certainly empowers us to drive the desired seamless consumer experience."