Campaign India Team
Sep 08, 2022

Rebel Foods gets Essence to handle media

Account won post a multi-agency pitch

Rebel Foods gets Essence to handle media
Essence has bagged the media duties for Rebel Foods in India. 
The agency will be responsible for the brand’s strategy, analytics, media planning and activation and other brand marketing activities.
The account was won post a multi-agency pitch and will be handled by Essence’s Mumbai office. 
Rebel Foods encompasses brands such as Faasos, Behrouz Biryani, Oven Story Pizza, Lunch Box, Mandarin Oak, The Good Bowl, Slay Coffee, Sweet Truth and Wendy’s. 
Essence’s first few activities for the brand, will include campaigns for Faasos and Sweet Truth, along with integrated communications plans for Behrouz Biryani and EatSure. 
 Ankush Grover, co-founder and India CEO, Rebel Foods, said, “We are on a journey to build the world’s most exciting and delightful food company, serving the highest quality of brands across customer food missions in every neighbourhood in the world. Keeping our vision in mind, it is inevitable for our brands to have a communication strategy that focuses on customer-first offerings, while complementing our brand promise. Over the years, our communication has been authentic, relatable, creative, innovative, and at the same time, has reflected the brand’s core value. We believe Essence is an ideal partner to help us in our journey with an insight-led analytical approach, while bringing a unique style of creativity and innovation. We are looking forward to collaborating with Essence on some exciting campaigns and strategies.”
Sonali Malaviya, managing director, India, Essence, said, “Rebel Foods is a revolutionary, fast-growing cloud kitchen operator with multiple food brands in its portfolio. With our data-driven approach to strategy, analytics and media, focused on delivering value to brands and consumers through innovation, we see opportunities to help Rebel Foods drive greater synergies and efficiencies across its brands, while defining bespoke growth paths for each brand,” said “We are thrilled to collaborate with Rebel Foods on its exciting growth journey and become its ally in achieving its growth goals.”
Campaign India

Related Articles

Just Published

2 hours ago

Safety concerns rise as MDH and Everest spices face ...

The FSSAI will soon be initiating an inquiry after Hong Kong and Singapore banned the two spice brands for allegedly containing carcinogens.

2 hours ago

Times of India launches 'My City, My Art' challenge ...

Participants are encouraged to unleash their creativity by reimagining their cities through artistic expression.

4 hours ago

Goafest unveils 'age of adaptability' theme for 2024

A chameleon has been selected as the 2024 event mascot, symbolising the industry's need to continuously evolve in response to changing environments.

4 hours ago

Google delays cookie deprecation again: APAC adtech ...

Google will now phase out cookies entirely in 2025 after being told the concerns around Privacy Sandbox still need to be addressed.