Essence gets Bharati Joshi, Kunal Danda and Vinish Mathews

Joshi will lead the agency's product offering, Danda to lead its Mumbai office, and Mathews will head the Google partnership

Mar 23, 2022 04:37:00 AM | Article | Campaign India Team

Essence has announced three appointments to strengthen its presence in India. 
 
Bharati Joshi has been appointed as vice president - product. She will be based in Bengaluru and lead the product offering. She moves from Initiative, where she was assistant vice president, strategy and insights.
 
Kunal Danda will head the agency’s Mumbai office as vice president, client services, India. He moves from within GroupM, as he was principal partner at Mindshare Mumbai.
 
Vinish Mathews has been appointed as vice president, client services. Based in Delhi, he will lead the agency’s partnership with Google. He was also with Mindshare as managing director, overseeing teams in Beijing and Shanghai.
 
The trio will report to Sonali Malaviya, managing director, Essence India.
 
Joshi said, "Essence is currently in a very interesting space with a client roster of established as well as new age brands. Leading their growth charter with our differentiated products, platforms and thinking, all rooted in data, technology, analytics and creativity, is what I am really looking forward to doing. I am excited to head the charge for our product offering in India, along with the most talented and energised bunch of people in the industry."
 
Danda said, “Essence’s industry-leading capabilities are rooted in data, analytics and technology. Here, we also have brilliant talent with a special culture of testing and learning, collaboration, as well as integrated media strategy and planning, with client centricity at the core of everything we do. I am incredibly excited to be part of the Essence family, and driving the next stage of growth for our Mumbai office."
 
Mathews said, “I am thrilled to return to India to work at Essence at such an exciting time, given the developments in the consumer landscape and acceleration in digital behaviour. It is a privilege to have the opportunity to lead Essence’s relationship with Google in India and Southeast Asia, and drive the agency’s integrated media offering for all of Google’s business and consumer products in these markets. I am looking forward to collaborating with some of the smartest people in the industry."
 
Malaviya added, “Bharati, Kunal and Vinish's appointments are key in strengthening Essence’s India leadership team. I am delighted that we are able to attract exceptional talent who share and are excited about our vision to reimagine what is possible for India. I am looking forward to partnering with Bharati, Kunal and Vinish in their new roles, and driving continued growth for our people, capabilities, clients and business across India."