RB adds Droga5, W+K, McCann to global roster

RB has announced the addition of three new creative agencies to its global agency roster.

Droga5 has been appointed to lead creative development on Air Wick and Clearasil globally. Wieden+Kennedy has been appointed to lead creative development on Finish globally. McCann has been appointed to lead creative development on Mucinex and Delsym.

Havas WW will continue handle the rest of the brand portfolio, informed an RB statement.

Heather Allen, EVP - global category development, said, "We are delighted that Droga5, Wieden+Kennedy and McCann will be partnering with us. The quality of the strategic and creative thinking we have seen throughout the review has been superb. We're really excited about working with our entire roster of highly creative agencies. Creativity is at the heart of our growth strategy and we are very confident that we have the right partners to grow our brands".

The review was managed by Agency Assessments International.

Also read: RB invites agencies to pitch for Dettol's creative duties in India