Campaign India Team
Feb 15, 2023

Rashmika Mandanna for 7Up

Campaign featuring the actor will be released soon

Rashmika Mandanna for 7Up
7Up has announced the appointment of Rashmika Mandanna as brand ambassador. The announcement was made through a video featuring the actor alongside 7Up's icon Fido Dido.
 
 
Naseeb Puri, senior marketing director, energy, hydration and flavours, PepsiCo India, said, “Rashmika with her refreshing and lively personality has quickly become one of the most loved youth icons of India and is truly a great match for 7UP. Her wide appeal and strong fan following will help us widen our reach across a diverse consumer demographic. We are extremely excited to have the freshest face on the block join forces with us and bring forth disruptive, fun, and engaging campaigns.” 
 
A film featuring the actor will be released on television shortly. 
 
Source:
Campaign India

Related Articles

Just Published

2 hours ago

India’s creator economy meets Adobe’s global agenda ...

From in-housing to automation, its WAVES push forces marketers and creative shops to rethink their value in an AI-first content economy.

1 day ago

EssenceMediacom retains top spot in April's APAC ...

OMD holds strong in second position while Publicis' Starcom climbs the highest after retaining Dabur's media mandate.

1 day ago

How smarter mobile ads are beating big-budget ...

Based on $2.4 billion in ad spend across 1,300 apps, AppsFlyer’s latest report reveals why emotional storytelling, tutorials and platform-native talent now outperform big-budget creative in mobile marketing.

1 day ago

The power of DOOH: Making 'the goldfish' remember ...

As digital OOH evolves, Indian brands will need to embrace AI and programmatic to unlock its full potential, says Radiowalla Network Limited’s chief operating officer.