7Up has announced the appointment of Rashmika Mandanna as brand ambassador. The announcement was made through a video featuring the actor alongside 7Up's icon Fido Dido.
Naseeb Puri, senior marketing director, energy, hydration and flavours, PepsiCo India, said, “Rashmika with her refreshing and lively personality has quickly become one of the most loved youth icons of India and is truly a great match for 7UP. Her wide appeal and strong fan following will help us widen our reach across a diverse consumer demographic. We are extremely excited to have the freshest face on the block join forces with us and bring forth disruptive, fun, and engaging campaigns.”
A film featuring the actor will be released on television shortly.
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