Campaign India Team
Feb 15, 2023

Rashmika Mandanna for 7Up

Campaign featuring the actor will be released soon

Rashmika Mandanna for 7Up
7Up has announced the appointment of Rashmika Mandanna as brand ambassador. The announcement was made through a video featuring the actor alongside 7Up's icon Fido Dido.
 
 
Naseeb Puri, senior marketing director, energy, hydration and flavours, PepsiCo India, said, “Rashmika with her refreshing and lively personality has quickly become one of the most loved youth icons of India and is truly a great match for 7UP. Her wide appeal and strong fan following will help us widen our reach across a diverse consumer demographic. We are extremely excited to have the freshest face on the block join forces with us and bring forth disruptive, fun, and engaging campaigns.” 
 
A film featuring the actor will be released on television shortly. 
 
Source:
Campaign India

Related Articles

Just Published

1 hour ago

CMO’s MO: Responsible marketing merits more ...

Schneider Electric India’s CMO advocates for marketing that drives societal good and environmental responsibility, beyond just metrics.

3 hours ago

Moves and wins roundup: Week of 15 July

The latest appointments and account wins from IN10 Media, Burson, Interactive Avenues, Positive Vibez Brand Solutions, M&C Saatchi Performance, Havas India, Adbuffs and more in our weekly news roundup.

4 hours ago

Zaid Al-Qassab is on a mission to change how ‘the ...

The new CEO tells Campaign why the agency group must become a solutions-based business, look beyond traditional advertising, and embrace learnings from markets including Singapore and Sydney.

5 hours ago

17 business leaders react to Trump assassination ...

CEOs rushed to social media to condemn the shooting after staying quiet about politics for most of this election cycle.