Campaign India Team
Feb 27, 2023

Ranveer Singh for Pepsi

To appear in the brand's upcoming campaign

Ranveer Singh for Pepsi
Pepsi has announced the appointment of Ranveer Singh as brand ambassador. Singh will appear in the brand's upcoming summer campaign.
 
According to a statement, Pepsi and Singh share common philosophies such as self-expression, self-confidence, and self -belief. 
 
The association with Salman Khan continues as Pepsi aims to add more celebrities to its endorsers. 
 
Saumya Rathor, category lead, Pepsi Cola, PepsiCo India, said, “Pepsi represents the spirit of youth in a bottle and for us, Ranveer perfectly embodies that very spirit. Ranveer stands for the brand ethos – be it being effortless, audacious, or having the gumption to be your true self. We are thrilled to have him on the brand and are extremely confident that the consumers will love the magic we intend to create together.”
 
Source:
Campaign India

Related Articles

Just Published

1 day ago

Andhra Pradesh CM Jagan Mohan Reddy in conversation ...

The election season in India is in full flow. India Today's Rajdeep Sardesai has been travelling across the length and breadth of India and talking to Political Leaders. This is his exclusive conversation with Andhra Pradesh Chief Minister Jagan Mohan Reddy.

1 day ago

Why some brands are putting the brakes on Gen AI

With the hype and excitement of last year's Gen AI boom now dissipating, Campaign explores why some brands and agencies are adopting a pushback stance when it comes to the new technology in a bid to avoid its pitfalls.

1 day ago

Date revealed for Havas spin-off vote as revenues rise

Parent company Vivendi says move would “unleash the development potential” of the brand.

1 day ago

24 hours with...Bhavik Bhandari

Catch up with Bhavik Bhandari, chief sales and marketing officer for Ashwin Sheth Group, as he takes us through a day in the life.