Zenith India has announced the appointment of Ramsai Panchapakesan as national buying head.
Panchapakesan will be in charge of the company’s media operations, working within Publicis Media’s investment practice, PMX.
He moves from m/SIX where he was agency trading lead.
Jai Lala, COO, Zenith India, said, “We are continuously strengthening the media buying vertical at Zenith and with the on-boarding of Ramsai Panchapakesan we are confident of reaching our evolving objectives. He has been a steady force behind establishing the business process in sales and buying functions across his clients in the industry. His work experience and solutions-oriented approach will add great value to our organisation.”
Panchapakesan said, “I am excited to be a part of Zenith and I look forward to the new role. With my core expertise and skillsets, I look onward to bring significant value to the company.”
In a career spanning more than 20 years he has also worked with Mindshare and Viacom18.