Rakesh Hinduja elevated at Leo Burnett to head Mumbai operations

Rakesh Hinduja has been elevated as executive director and branch head at Leo Burnett India's Mumbai office. Hinduja was EVP at the office prior and will continue to report to Saurabh Varma, CEO, Publicis Communications India. 

 

Varma said, “Rakesh has been with the group for over eight years, and in the last two years has been instrumental in building a fantastic culture and team in Leo Burnett India’s Mumbai office. I have had the opportunity of working with him closely and he is ready to lead the Mumbai team. Rakesh will focus on deploying PLAY (our integrated model) across all our clients. PLAY will ensure that we continue to create content at the ‘speed of culture’. The Mumbai operation has been a pivot for us to transform our offering. Clients will continue to benefit from our integrated offering without compromising on specialisation. There has never been a better time to create a transmedia narrative.”

 

Hinduja said, “The Mumbai office has to play a key role in our ambition to be amongst the top five agencies in the world.My mandate is to build on our momentum as an agency and partner our clients to help them achieve a larger share of the future.With Leo Burnett Mumbai’s solid Humankind approach and Burnetters’ innovative thinking, we are on our way to reach for the stars!”

 

Hinduja had joined the agency in 2014 as EVP. He has also worked with Publicis Ambience, McCann Worldgroup and Ezeego1.com (digital interface for Cox & Kings).