Publicis Media Services has announced the appointment of Rajesh Viswanath as SVP - data sciences, and Vivek Tyagi as head - performance marketing.
Viswanath moves from SG Analytics, where he was operations head - data and analytics. His mandate is to enhance and embed analytics into integrated client solutions.
Tyagi rejoins the Publicis Groupe from Liv, a banking app by Emirates NBD. He had spent seven years with the group, in an earlier stint with Zenith and Performics.
The duo will report to Tanmay Mohanty, CEO, Publicis Media Services India.
Mohanty said, “In an ever-evolving market scenario, we are continually focused on strengthening our media product and offering in order to bring in incredible value and scale for our clients. The appointments highlight our commitment in delivering market-leading media services, in an increasingly opt-in digital world. Both performance and data sciences are key pillars for further transformation and growth of our business. The new hires fortify our leadership team, pushing further on our strategic agenda, bringing in innovative strategies, fresh thinking and approaches and exemplary data-driven marketing. I am confident that Rajesh Viswanath and Vivek Tyagi, with their depth of expertise and experience will bolster our services exponentially and continue to drive media excellence.”
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