Raj Mohan Srinivasan joins Sony Pictures Networks
Moves after an entrepreneurial stint
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Admatazz partners with BrandMusiq to expand sonic ...
A new partnership enables brands to embed distinctive sonic cues across high-volume digital formats and offline experiences.
Yippee! partners with Neeraj Madhav to spotlight ...
Sunfeast YiPPee! and Neeraj Madhav collaborate on a Kerala-focused rap track celebrating local snacking culture.
Digital research habits are reshaping the path to ...
As consumers grow wary of polished ads and sponsored content, many are seeking out platforms where real users share unfiltered opinions. Knowledge-based communities and Q&A forums have quietly become part of the purchase journey, places where people look for honest takes before committing to a buy. A survey of Indian Quora users from August 2025 shows the platform is becoming a go-to resource for product research and buying decisions.
52% brands find hallucinated capabilities in ...
Research from Pulp Strategy warns that CMOs who disregard GEO risk relinquishing control of their brand narrative to algorithms indifferent to long-term strategy.
