Raj Kamble, founder and CCO, Famous Innovations, has rolled out a new venture. Called Garage Worldwide, the agency has three verticals - design, digital and content.
The Mumbai-based agency has been in the works for the last few months. It has 18 people on board and has worked on projects for brands like Baggit, Cipla, Communiti Brewery and Taneira.
Along with Kamble, the leadership team also consists of R. Subramaniam (business head) and Monish Ganesan (design head).
Subramaniam joins the agency from ThinkWalnut while Ganesan makes the switch from Famous Innovations where he was design head.
Kamble said, "Over the last five years, we realised that many of our clients were struggling when it came to digital and design. Most digital agencies today are good with the media side, but in a rush to keep churning content everyday, creative ideas appear to be taking a back seat. On the other side in design houses, aesthetic sensibilities and design innovations are thriving but an understanding of brands and consumers seems to be dwindling. Garage is where design, digital and content will meet their long-lost cousins - the big ideas."
Subramaniam and Ganesan added, "When we first met Raj, he introduced us to both Garage and Famous. Famous itself has innovation at its core and with a large roster of clients, it was a tempting way to go. But, with Garage, we see the opportunity to be bolder and crazier. We are a group of people who speak the language of today's youth and know where the youth are accessing their content. We are eager to work with agile, experimentative brands that are willing to err a little on the dangerous side, if that's what it takes to connect with a 20-something year old."