Rainshine Entertainment India has elevated Anuraag Srivastava as its CEO.
He will be responsible for driving the company’s growth in India, with a focus on developing content.
Prior to this, Srivastava was COO of the company.
Bimal Parekh and Ishan Raina too, have been appointed as board members, as part of the organisation’s effort to accelerate growth globally.
Neeraj Bhargava, founder, chairman and CEO, Rainshine Global said, “Our business in India is growing at a rapid pace. We have been successful in creating and exploring interesting formats, be it short-form or long-form content. We are constantly trying to innovate and come up with fresh and unique ideas for feature films, shows in the digital and TV format, and podcasts. Anuraag has led this admirably and integrated our partner companies into a comprehensive offering. We have very high expectations of growth here and I am excited to have him take the lead for our business in India.”
The company is also launching a new subsidiary; Rainshine Media Fintech, to focus on developing financing options, ranging from media credit and digital tokens created on Rainshine’s proprietary Blockchain platform. The new initiative will be headed by Bhargava.
He added, “We are also preparing for expansion in other areas, particularly global content and media financing. With Anuraag’s elevation for India, I can focus my time on new opportunities and take them to their natural conclusion.”
Srivastava said, “I am truly excited to be a part of Rainshine Entertainment (India)’s next chapter and thank Neeraj and the Rainshine Board for their confidence in me. We are growing rapidly, adding new capabilities, and as an industry are still in the early phase of growth in India. I am committed to building a company with a stellar team. Our focus will be on developing a reputation for great content and building our profile as an industry leader.”