Radikal Rice appoints Madison's Platinum Media

Following a multi-agency pitch, Madison Media has won the media duties of Radikal Rice. Madison unit Platinum Media in Delhi will handle the account.

On the win, Gautam Kiyawat, group chief executive officer, Madison Media, said, “We are excited to partner with this new age food company, and are looking forward to helping them gain their rightful share in India’s growing food industry.”

Siddharth Chaudhary, managing director, Radikal Overseas, added, “After reviewing several agencies, we found the right partner in Madison Media, given their expertise of the Indian media market and proven track record. I look forward to a long and mutually beneficial partnership.”