Starcom India has announced the appointment of Rachana Shah Monteiro as senior vice president.
She will be heading the agency's operations in West India. In her last stint at Mediacom, she led the P&G mandate for the Indian sub-continent.
Niti Kumar, COO, Starcom India, said, “I am really excited to welcome Rachana into the Starcom family. She has a proven record in managing large businesses and teams and her expertise will help us drive more value for our diverse portfolio of clients. We have a fabulous team in Mumbai and I am confident that with Rachana at the helm they will strive toward greater heights.”
Monteiro said, “I strongly believe that the entire media agency model is segueing towards the collaboration of specialisations, in driving omnichannel marketing for the client. Starcom has a heterogeneous, very strong portfolio of clients and is known for bringing in compelling brand experiences through the use of data and technology. I look forward to delivering integrated value propositions that drive immense growth for clients and further strengthening Starcom’s culture of innovation and collaboration.”