Publicis Media launches Spark Foundry India

Publicis Media India, part of Publicis Groupe, has announced the launch of Spark Foundry India to deepen its India play.

Spark Foundry India enters the market with a new-age, AI- and data-powered model that seamlessly connects brand building, performance, and commerce — delivering measurable growth across the marketing funnel, from discovery to conversion and loyalty.

Niti Kumar, formerly chief growth officer, Publicis Media India, will lead the unit as chief executive officer (CEO). Known for her strategic acumen and strong client partnerships, Kumar will helm the agency’s growth agenda and position Spark Foundry India as a future-facing, high-performance media brand.

In addition, Publicis Media announced that Ravi Bhaya will take over as chief growth officer, Publicis Media India, while Jai Lala and Rathi Gangappa will see expanded mandates at Zenith and Starcom. Lala will sponsor Connected CRM, while Gangappa will sponsor Connected Influence.

All four leaders — Kumar, Lala, Gangappa, and Bhaya — will report to Lalatendu Das, CEO, Publicis Media South Asia.

Commenting on the launch, Das said: “I am delighted to welcome Niti Kumar as CEO of Spark Foundry India and Ravi Bhaya as Chief Growth Officer, Publicis Media India. Both leaders bring an exceptional track record of driving integrated media strategies, accelerating business growth, and building high-performing, future-ready teams. At the same time, I congratulate Jai Lala and Rathi Gangappa on their new, enhanced mandates. Their combined expertise will be instrumental in strengthening our strategic vision, deepening client partnerships, and unlocking new opportunities for innovation and growth in India’s ever-evolving media ecosystem.”

Anupriya Acharya, CEO, Publicis Groupe South Asia, added: “Publicis Media has been a consistent growth engine for Publicis Groupe India, delivering strong double-digit growth over the past 10 years. Beyond its impressive performance, India has emerged as a strategic hub for innovation, talent, and transformative media solutions. I applaud Lalatendu and the entire media leadership team for their vision and for driving growth, innovation, and measurable impact for our clients.”