Penguin Random House India has announced the appointment of Niti Kumar as SVP - marketing, digital and communications. She moves from MediaCom, where she was most recently managing partner for its operations in North India.
She will report to Gaurav Shrinagesh, CEO, Penguin Random House India and SEA.
Shrinagesh said, ‘I am delighted that Niti will be leading our fabulous Marketing, Digital and Communication team which are going to be integrated henceforth to ensure greater discoverability for our authors and books. Niti will work closely with colleagues across the company, ensuring we’re aligned and progressing towards the ongoing goal of connecting to our readers as closely as possible.’
Kumar said, ‘I am extremely excited to be joining Penguin Random House India. For me, this role is probably the best amalgamation of a personal passion (books) and my professional expertise (communication and media). I look forward to working with the team at Penguin Random House India at adding more value to authors and their titles through the marketing function."
Penguin Random House India is an English-language trade publisher.