MediaCom has announced the elevation of Niti Kumar to the role of general manager, MediaCom Delhi. She takes over from Vinish Joshi who has decided to move on from the agency. Kumar had joined MediaCom in 2011 as the national director – insights and new business.
On the development, Debraj Tripathy, managing director, MediaCom India, said, “Niti has shown perseverance and maturity in the way she has been able to manage both the new business and the consumer insights processes. She is absolutely the best person to take over from Vinish. He has been with MediaCom for the last six years and has done a great job of nurturing our clients as well as the MediaCom Delhi team. I wish him all the very best in his future endeavours.”
On her new assignment, Kumar said, “In a more ‘front of the line’ role I hope to bring more energy to the organisation. Delhi is a wonderful, dynamic market and MediaCom Delhi has exceptional talent and a great set of businesses. My goal will be to maintain the excellence while also ensuring growth from new businesses.”
A note from the agency informed that Kumar led a number of successful pitches, the latest being Mars, which MediaCom won in January.
Kumar has over 13 years of experience in the media agency domain.