Starcom has announced the appointment of Niti Kumar as chief operating officer. Kumar will be responsible for client deliverables, revenue growth and new business development across the agency’s offices.
She will report to Rathi Gangappa, CEO, Starcom India.
Kumar moves from Penguin Random House where she was SVP - marketing, digital and communications.
Gangappa said, “I believe that there is immense growth potential in the market today, especially considering the shifts we are likely to see in consumer and workplace habits in a post- pandemic era. This is the right time for Starcom to recruit the right talent, drive future-focused capabilities and to grow the agency’s business through innovative and organic streams. Niti has a successful track record of driving new business growth and fits right into this vision. I am confident that her rich experience in marketing communications will be an asset that will add immense value to our clients and people alike.”
Kumar said, “I’ve always believed in the power of communications to influence a brand’s business impact and their relationship with consumers. Starcom has a diverse and interesting portfolio of clients, and I’m looking forward to working with them to drive more value, innovation and effectiveness for their media investments while also using the agency’s unique offerings to grow and strengthen the teams and the business”
Kumar has also had stints with Mediacom and DDB Mudra.