Madison Media has won the media duties for Racetrack.ai following a multi-agency pitch. The agency's Bengaluru office – Madison Media Omega will handle the business which consists of the entire media mandate including outdoor and digital media.
Racetrack.ai provides AI based products for clients.
Subrat Parida, CEO, Futemind Technologies, said, “As an organisation which works with a fast developing, innovative technology, we have a very aggressive expansion plan. Having covered the metros and tier-1 cities in India, we want, not just to make Racetrack a household name in our country but also expand across the international borders. With Madison on board, we are sure that our effort to capture the business as well as the consumer mind-space would be adequately accelerated.”
Joydeep Biswas, CMO, Futemind Technologies, added, “Since Racetrack’s inception, we have seen how the market sentiments towards AI have changed from just excitement to seeing it as a tool of supreme business relevance.And not just business, I feel that AI can have significant positive impact for the human life in general. Given the accelerated growth phase that we are in now, I feel that this is the right time that the success stories of Racetrack get known to the world and a deeper understanding about AI is built amongst the masses. With a partner like Madison which shares the same vision, we feel that we have made the right decision towards achieving our goal.”
Vikram Sakhuja, partner and group CEO Madison Media and OOH, said, “We are delighted to partner Racetrack.ai and are looking forward to working with them to build this brand in the B2B2C space in India.”
Dineshsingh Rathod, COO, Madison Media Omega, added, “We are delighted with this win and are confident to make Racetrack.ai a name to reckon with in the banking, real estate and hospitality sectors.”