R.I.P. Anand Halve

 

Anand Halve, co-founder, Chlorophyll, is no more.

 

Revealing the news on Twitter, MD and his co-founder at the brand consultancy, Kiran Khalap, said: "The Chlorophyll community grieves the untimely death of its cofounder, father of brand planning in India & friend to millions: Anand Halve."

 

Prior to co-founding Chlorophyll in 1999, Halve was with Enterprise Nexus for close to a decade, working alongside Mohammed Khan. He started his career at Lintas in 1977, where he stayed for eight and a half years, before a brief stint at start-up Fulcrum with Kersy Katrak.

 

A prolific writer, the post graduate from IIM Ahmedabad penned books including Planning for Power Advertising (2005), AdKatha: The Story of Indian Advertising (co-authored, 2011) and Darwin's Brands: Adapting for success (2012).

 

Halve's views as a thought-leader on branding were much sought-after. Campaign India was privileged to bring to its readers the brand guru's rich perspectives through several of his columns and comments over the years. Some of these are reproduced below:  

 

Live Issue: Can ‘rebranding’ redeem Air India?

 

Live Issue: Should PR agencies handle paid content?

 

The self-regulation debate: Is it necessary? And sufficient?

 

Live Issue: Can social media predict mandate for 2014?

 

'Social media interrogates the substance of the provider’

 

Live Issue: Untold rules in subtlety for a sensitive India

 

Opinion: Indian Premier League, Indexes and Inanities

 

Jayalalithaa's media blitzkrieg: Will it help brand 'Amma'?

 

Opinion: Insights in the nooks and crannies of a Hindi film

 

Opinion: Too much of a good thing not always wonderful

 

Wanted fair skin, management degree optional

 

Of your involvement with toasters and teabags

 

Why ‘Namaskar’ will be killed by ‘Good morning’

 

Of looking up to others and down on ourselves

 

Of Satyam, gullibility and the cyclically greedy

 

Of accelerated rises and of accelerated falls

 

Marketers are the suckers born every minute

 

Tattoos on arms do not an iconic brand make

 

Brand, not communication, is the behaviour

 

Focus on the territories, forget about the maps

 

Buyer beware, advertisers are out to get you!

 

As his LinkedIn profile says, Halve was 'IIMA post-graduate by education; brand consultant by profession; teacher at heart; and Hindustani poet in spirit.' 

 

R.I.P. Anand Halve.