Anand Halve, co-founder, Chlorophyll, is no more.
Revealing the news on Twitter, MD and his co-founder at the brand consultancy, Kiran Khalap, said: "The Chlorophyll community grieves the untimely death of its cofounder, father of brand planning in India & friend to millions: Anand Halve."
Prior to co-founding Chlorophyll in 1999, Halve was with Enterprise Nexus for close to a decade, working alongside Mohammed Khan. He started his career at Lintas in 1977, where he stayed for eight and a half years, before a brief stint at start-up Fulcrum with Kersy Katrak.
A prolific writer, the post graduate from IIM Ahmedabad penned books including Planning for Power Advertising (2005), AdKatha: The Story of Indian Advertising (co-authored, 2011) and Darwin's Brands: Adapting for success (2012).
Halve's views as a thought-leader on branding were much sought-after. Campaign India was privileged to bring to its readers the brand guru's rich perspectives through several of his columns and comments over the years. Some of these are reproduced below:
As his LinkedIn profile says, Halve was 'IIMA post-graduate by education; brand consultant by profession; teacher at heart; and Hindustani poet in spirit.'
R.I.P. Anand Halve.