Divanshi Gupta

Cookies crumble as brands turn to first-party data
Opinion
Sep 05, 2025
Divanshi Gupta

Cookies crumble as brands turn to first-party data

With third-party tracking fading under regulation and tech shifts, marketers are retooling around first-party insights to build direct customer relationships.

From followers to fanatics: Brands chase micro-movements
Advertising
May 14, 2025
Divanshi Gupta

From followers to fanatics: Brands chase micro-movem...

Forget generational labels. To win Gen Z and millennials, The Marcom Avenue’s founder recommends brands to ditch loud messaging for quiet relevance, community, and earned influence.

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