Divanshi Gupta

From followers to fanatics: Brands chase micro-movements
Advertising
6 hours ago
Divanshi Gupta

From followers to fanatics: Brands chase micro-movem...

Forget generational labels. To win Gen Z and millennials, The Marcom Avenue’s founder recommends brands to ditch loud messaging for quiet relevance, community, and earned influence.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

GroupM to merge agency brands into single P&L

2 GroupM to merge agency brands into single P&L

Jab we ‘Met’ Shah Rukh Khan

3 Jab we ‘Met’ Shah Rukh Khan

Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand

4 Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand

Kia's Sonet embarks on a journey of uncharted thrill

5 Kia's Sonet embarks on a journey of uncharted thrill

JioStar launches influencer marketing platform JioStarverse

6 JioStar launches influencer marketing platform JioStarverse

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

7 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

India’s six-pack makes Cannes Lions shortlist jury cut

8 India’s six-pack makes Cannes Lions shortlist jury cut

WPP eyes India for growth as global revenue faces headwinds

9 WPP eyes India for growth as global revenue faces headwinds

Moves and wins roundup: Week of 28 April

10 Moves and wins roundup: Week of 28 April