Divanshi Gupta
Send feedback to Divanshi Gupta..jpg&h=268&w=401&q=100&v=20260108&c=1)
Opinion
Sep 05, 2025
Cookies crumble as brands turn to first-party data
With third-party tracking fading under regulation and tech shifts, marketers are retooling around first-party insights to build direct customer relationships.
Advertising
May 14, 2025
From followers to fanatics: Brands chase micro-movem...
Forget generational labels. To win Gen Z and millennials, The Marcom Avenue’s founder recommends brands to ditch loud messaging for quiet relevance, community, and earned influence.
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