Quasar, WPP Group's digital agency, has appointed Rasika Bamba as the new regional head, North and East. Bamba will report to Gaurav Nabh, business head, and will be based in New Delhi.
She has been brought in to scale up Quasar's new business initiatives and to strengthen existing relationships in the region, informed an official statement. She will also handle the media practice at the agency.
Bamba joins in from Hungama Digital Services where she headed business development and servicing. She has previously worked with Yahoo India, Affle and Afaqs.
Nabh said, “Rasika is a thorough digital professional, with experience across various industries. Over the years she has handled some tough clients and mastered her skills in managing tough situations. With her a deep understanding of the medium, she has been instrumental in convincing brands to venture into the digital medium. We look forward to Rasika’s invaluable inputs as she leads our client relationships and grows our specialised media practice.”
Bamba added, “I am excited to come on board to lead the business and build the media practice at Quasar. Given the growth path the company has chalked out for the next 18 to 24 months, this is a great opportunity for us to deliver true value to our existing clients and bring on new ones to our roster.”