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Apr 15, 2009
PVR Cinemas appoints Carat India as its media agency
Close on the heels of their recent wins of Tetra Pak and Spire Edge, Carat India has now been appointed by PVR Cinemas, one of the largest players in the cinema multiplex and entertainment arena, as their media agency on record. Lintas Media is the incumbent agency.The account size is estimated to be Rs 5 crore. PVR Cinemas did not call for a pitch.
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