Push Integrated Communications has bagged the mandate to handle creative duties for MM TV (Malayala Manorama group’s television business), following a multi-agency pitch.
The account will be handled by the agency’s Bengaluru and Cochin offices, informed an official statememt. Channels in the portfolio include Manorama News and GEC Mazhavil Manorama. Turrino Advertising was the incumbent.
Anil George, CEO, MM TV, said, “We are happy to have signed Push Integrated Communications to handle our creative duties. They have done some great work with brands and also came out as the best at the pitch. Shree, Anil and team are a very creative lot and we liked their creativity, energy and enthusiasm. They are excited too, to do creative work for the MMTV Network – Manorama News, Mazhavil Manorama, Mazhavil Manorama International and Mazhavil Manorama HD.”
VA Shrikumar, MD, Push Integrated Communications, said, “I can trace my relationship with Malayala Manorama to the time I had chosen the field of branding and marketing communications. Manorama had a role to play in lining up my first client, and further on, in crafting my career itself. When the pitch document for MM TV came to me, it was a feeling of déjà vu. When the teacher calls upon the student to play a role in ideating and designing his future contributions to society, it is a moment of great pride. This empowerment also comes with greater responsibility. We understood the DNA of the brand and our solutions, both creative and strategic, found resonance with team MM TV. I am looking forward to our work for MM TV hitting the media landscape. It would be a moment I will cherish forever.”
Anil Rajgopal, CEO, Push Integrated Communications, added, “The opportunity to work with the one thing constant in your life as a Malayalee, Malayala Manorama, is both inspiring and humbling at the same time. Manorama TV is the stallion that is showing its pedigree by covering great distances at the speed of light. To be given the opportunity to build on its aura as their communication and strategic partner is a huge responsibility. We were asked to showcase our thinking on two contrasting properties, one on Mazhavil and one on Manorama News. It is an honour that the same work we presented for the pitch is going into a multi-media campaign. MM TV is not just a business win for us at Push Integrated. It is an endorsement of our thinking and creative ability by one of the most respected banners in the country.”
The Malayala Manorama group has a portfolio that straddles print, online, radio and television, led by flagship print daily Malayala Manorama.