Publicis Communications has announced the launch of Prodigious in India. Prodigious is Publicis Groupe’s production company that produces and delivers video, digital and print-led branded content.
Prodigious will offer its services across all Publicis Communications agencies in India which include The Leo Burnett Group, Publicis Worldwide (including Marcel), Law & Kenneth Saatchi & Saatchi, and MSLGroup.
Saurabh Varma, CEO, Publicis Communications India, said, “There has never been a better time to announce the launch of our own specialist production division. We hope to make Prodigious a major player in production in India in the next three years. To that end, we have made deep investments and put together a team of the best talent, technology and equipment to deliver world-class quality content for our clients. I am confident with Prodigious we have the most progressive content production company in India.”
Loris Nold, global COO, Publicis Communications, said, “Launching Prodigious in India was incredibly important to add to our existing footprint in the region, including China, Singapore and Australia. It’s exciting news for our clients and agencies.”
Jean-François Valent, CEO, Prodigious Worldwide, added, “With the launch of Prodigious not only are we capable of offering our global clients with valuable local capabilities, but we are also opening new doors to local clients as we provide the support of our 3,000-people and 37-location strong network to Prodigious India.”
Prodigious’ first initiative in India is the introduction of its video content stream, to be spearheaded by Vandana Watsa.
Watsa has worked across the advertising and television industries for over 15 years. She has had stints with Rediffusion, Enterprise, UTV and Times Television. She has also founded her own production company.
She said, “We have huge ambition for video production at Prodigious, and it is backed by the work we have done for some of the country’s biggest brands – Thums Up, Bajaj V, McDonald’s, Jeep, Amazon – over the past year. The team of executive producers, directors, line producers and editors is hand-picked by us, and it is only going scale up in the months to come. I am excited to be a part of the global roadmap and Saurabh’s vision for Prodigious. I am confident of making it a reality.”
Prodigious began operations in India in April 2017 and has worked on films for McDonald's, Thums Up, Havmor, HP and Bajaj among others.