Campaign India Team
Jun 27, 2018

Publicis India wins the mandate for Brand Factory

The mandate was won following a multi-agency pitch

Publicis India wins the mandate for Brand Factory
Brand Factory, a Future Group concept chain, has announced the appointment of Publicis Ambience as its creative Agency on Record (AoR). The mandate was won following a multi-agency pitch.
Brand Factory is India’s leading chain of fashion discount stores. 
The erstwhile agency on the brand was Karma, part of the DDB Mudra Group.
Roch D’Souza, CMO, Brand Factory said, “In Publicis, we saw lot of enthusiasm and hunger for the category we are operating in. Our intent was very clear; we weren’t just looking for a creative agency but a business partner who understands the category, business aspects, markets we are operating in and the customer of Brand Factory. We are hoping to see path-breaking ideas in this partnership.”
Bobby Pawar, CCO & MD – South Asia, Publicis Worldwide commented, “Brand Factory disrupts the category and our efforts will be to engage with consumers in disruptive and effective ways.” 
Paritosh Srivastava, COO, Publicis Ambience added, “Brand Factory has some serious ambitions for the Indian market and we are happy to have matched their steep expectations. The honesty, transparency and human connect between the teams is rare to find and we sincerely hope it will allow us to achieve many milestones over a long period of time together.”
Campaign India

Related Articles

Just Published

21 hours ago

Opinion: The power of UX experience to influence ...

The author has put forward strategic guidelines that can potentially impact the overall user experience of an e-commerce website

21 hours ago

Eno makes a southern case to put acidity in its place

Watch the film conceptualised by Grey Group India here

21 hours ago

Bajaj Finserv warns against online banking scams

Watch the film conceptualised by Social Panga

21 hours ago

Performance, success aren’t down to being quiet; ...

At an IAA Masterclass event, the consultant spoke about the role of brands in various sectors, their relationship with finance and how advertising will retain its importance for times to come