Brand Factory, a Future Group concept chain, has announced the appointment of Publicis Ambience as its creative Agency on Record (AoR). The mandate was won following a multi-agency pitch.
Brand Factory is India’s leading chain of fashion discount stores.
The erstwhile agency on the brand was Karma, part of the DDB Mudra Group.
Roch D’Souza, CMO, Brand Factory said, “In Publicis, we saw lot of enthusiasm and hunger for the category we are operating in. Our intent was very clear; we weren’t just looking for a creative agency but a business partner who understands the category, business aspects, markets we are operating in and the customer of Brand Factory. We are hoping to see path-breaking ideas in this partnership.”
Bobby Pawar, CCO & MD – South Asia, Publicis Worldwide commented, “Brand Factory disrupts the category and our efforts will be to engage with consumers in disruptive and effective ways.”
Paritosh Srivastava, COO, Publicis Ambience added, “Brand Factory has some serious ambitions for the Indian market and we are happy to have matched their steep expectations. The honesty, transparency and human connect between the teams is rare to find and we sincerely hope it will allow us to achieve many milestones over a long period of time together.”