Mukta Lad

Apr 07, 2021

A 'cookieless' future will help digital advertising ...

The chief business officer at Verizon Media breaks down the imminent cookieless future of digital advertising

Apr 06, 2021

Is Zee Entertainment laying off employees?

Axed staff to allegedly receive compensation only for unfulfilled notice periods with no clear severance packages

Mar 01, 2021

No concrete steps taken to relieve stress in ad, ...

The survey saw participation from close to 200 respondents

Feb 08, 2021

Say cheers: How homegrown alcohol brands are ...

Campaign India speaks with homegrown alcohol brands to understand how they dealt with the lockdown, what’s new in terms of category innovations and how they keep up with the Indian consumer’s evolving taste for alcohol

Jan 29, 2021

Opinion: Akshay Kumar’s treadmill trot - marketing’s...

The actor was recently seen walking 21 KMs on a treadmill to empathise with women in rural India

Jan 22, 2021

Advertising in the times of corona: Everything’s ...

Campaign India checked in on the advertising industry that’s reeling from Covid-induced shrinking budgets, inconclusive pitches and a pitch process that lacks any formal ground rules