by Mukta Lad | Campaign India

Mukta Lad

We might see the rise of mobile OTT, short-form videos in programmatic: OpenX’s Andrew Tu

Digital

23 hours ago

Mukta Lad

We might see the rise of mobile OTT, short-form ...

Campaign India speaks to the company’s MD at the sidelines of the ‘The State of Programmatic in JAPAC – 2021' research report launch

Advertising

Jul 23, 2021

Mukta Lad

Opinion: Dear plus-sized women, you’re still not ...

The author claims how advertising in India is ‘woke’ but not inclusive

ASCI’s influencer marketing guidelines: A look at the industry response

Advertising

Jul 13, 2021

Mukta Lad

ASCI’s influencer marketing guidelines: A look at ...

Almost a month after the guidelines’ official implementation, Campaign India finds out how they’ve been received by the marketing ecosystem so far

Cannes Lion 2021: ‘Push yourself to the edge where there are scary ideas’ - Ram Krishnan

Marketing

Jun 24, 2021

Mukta Lad

Cannes Lion 2021: ‘Push yourself to the edge where ...

The global chief commercial officer at PepsiCo addressed a virtual session, where he spoke about the next normal, how the pandemic has spurred e-commerce to make giant leaps, and more…

Cannes Lions 2021: ‘Choose equality as the systemic way of bringing creativity to life’ – Marc Pritchard

Marketing

Jun 23, 2021

Mukta Lad

Cannes Lions 2021: ‘Choose equality as the systemic ...

The company’s chief brand officer made an appearance at the ad festival to speak about the importance of diversity, equality and inclusion in the creative ecosystem