by Mukta Lad | Campaign India

Mukta Lad

“FCB and Kinnect have been in a ‘live-in relationship’ for the last one-and-a-half years”

Advertising

Aug 23, 2021

Mukta Lad

“FCB and Kinnect have been in a ‘live-in relationshi...

A conversation with FCB Group India’s chairman and CEO, Rohit Ohri, and Kinnect’s CEO and COO duo, Rohan Mehta and Chandni Shah, on what the new strategic partnership means

Digital

Aug 13, 2021

Mukta Lad

We see a growth over 20% on digital compared to ...

The e-publication’s GM – marketing speaks about its Onam campaign, the response, and what categories have shown an uptick in festive spends

We might see the rise of mobile OTT, short-form videos in programmatic: OpenX’s Andrew Tu

Digital

Aug 05, 2021

Mukta Lad

We might see the rise of mobile OTT, short-form ...

Campaign India speaks to the company’s MD at the sidelines of the ‘The State of Programmatic in JAPAC – 2021' research report launch

Advertising

Jul 23, 2021

Mukta Lad

Opinion: Dear plus-sized women, you’re still not ...

The author claims how advertising in India is ‘woke’ but not inclusive

ASCI’s influencer marketing guidelines: A look at the industry response

Advertising

Jul 13, 2021

Mukta Lad

ASCI’s influencer marketing guidelines: A look at ...

Almost a month after the guidelines’ official implementation, Campaign India finds out how they’ve been received by the marketing ecosystem so far

Cannes Lion 2021: ‘Push yourself to the edge where there are scary ideas’ - Ram Krishnan

Marketing

Jun 24, 2021

Mukta Lad

Cannes Lion 2021: ‘Push yourself to the edge where ...

The global chief commercial officer at PepsiCo addressed a virtual session, where he spoke about the next normal, how the pandemic has spurred e-commerce to make giant leaps, and more…