Campaign India Team
May 09, 2022

Publicis In-Motion gets Shonali Sharma for Arc Worldwide's Delhi office

Moves from Fables Expersive

Publicis In-Motion gets Shonali Sharma for Arc Worldwide's Delhi office
Publicis In-Motion has announced the appointment of Shonali Sharma as head of Arc Worldwide’s Delhi office. 
 
Sharma's mandate is to make Arc Worldwide a preferred partner for brands looking to ace their customer connect across channels and platforms. 
 
Sharma moves from Fables Expersive, where she was chief executive officer. 
 
She will closely work with the India leadership team of Arc worldwide helmed by Pravin Vadhera, head, Publicis In-Motion. 
 
Vadhera said, "In 2022, Publicis In-Motion is looking at scaling up in a big way. I am thrilled to have Shonali on board. She brings with her expansive experience and keen insight into future trends. I am excited about the value we can create for our clients with her expertise."
 
Sharma said, "I am excited to be a part of Arc’s continued success in India. Parveen has always been a great visionary, and the team in India has an eclectic mix in terms of skill sets and an attractive client portfolio across our group companies. I want to leverage my expertise and creativity to complement these skills and help clients further unlock their potential through innovative and effective experiential marketing strategies.” 
 
With a career spanning over 18 years, Sharma has worked with Candid Marketing Services, Ogilvy, and Cheil, among others.
 
Source:
Campaign India

Related Articles

Just Published

17 hours ago

Micro-influencers, major shifts: India’s new ...

From beauty to banking, smaller-town creators are proving cost-efficient and culturally fluent, forcing agencies to rethink strategy and scale.

18 hours ago

Lenovo shifts from awareness to experience to sell ...

INSIDE THE AD: The ThinkPad Aura campaign swapped conventional ads for live demos and OOH spectacles, testing whether hands-on exposure can sway decision-makers.

18 hours ago

A quarter of marketers are ‘stressed all the time’

Research reveals that many marketers are struggling to strike a productive work-life balance, with some failing to detach themselves from their job while on holiday.

22 hours ago

Aquatein’s growth plan mixes wellness with numbers game

With actor Suniel Shetty’s investment and recent rebrand, the functional nutritional startup juggles storytelling, retail expansion, and the discipline of CAC and ROAS, while eying INR 50 crore revenue.