Publicis Groupe has announced the integration of BBH into the group. The move sees a joint leadership team for BBH and Publicis Worldwide in India.
The new structure will be led by Subhash Kamath as CEO and Russell Barrett as CEO and chief creative officer.
A statement said that this is a strategic move for the Groupe, aimed at reinforcing its creative credentials. The Groupe had announced a similar move in China earlier today.
Anupriya Acharya, CEO, Publicis Groupe South Asia, said, “BBH has an unmatched creative pedigree and strong brand equity both globally and in India. Bundled alongside PWW’s scale, reach, structural muscle and longstanding credentials, it gives us an opportunity to establish a creative powerhouse. A powerhouse that will also have full access and backing of the Groupe’s 'power of one' across media, PR, data, tech, commerce, experiential, content and production. And so it gives our clients access to both incredible creative firepower as well as more integrated services at scale”
Both the brands will operate separetely as Srija Chatterjee will continue in her role as MD on Publicis Worldwide India and Arvind Krishnan continues to lead BBH India as MD.
Sanjay Sharma will be in-charge of account planning function across the new structure encompassing BBH and PWW as MD and chief strategy officer.
Acharya added, “Its a win-win situation for everyone. This is a leadership team with a proven track record and strong complementarity. I have no doubt our clients will soon see the benefits of the collective experience and capabilities.”
Kamath said, "It's a privilege to have been entrusted this senior leadership role by Publicis Groupe. As a team, we have spent 11 years together, building the BBH brand with a clear focus on strategy and creativity. I'm now looking forward to working closely with the Publicis Worldwide team as well on their exciting portfolio of brands and some great talent within the agency. Given the investments made by the group in so many future facing capabilities, especially digital and content, I see a huge opportunity for both BBH and PWW in bringing them all together to create complete and modern solutions for our clients."
Barrett added, “This is a giant opportunity to create really sharp, modern advertising solutions at scale and I’m extremely excited to be a part of this super talented team. Over the past 10 years at BBH, we’ve been able to build a strong, differentiated point of view through our work. While the Publicis Worldwide brand has an enviable roster of clients and specialisations, along with some amazing talent so the impact we can have in the market for our clients can be tremendous.”
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