Publicis Groupe has announced the integration of Indigo Consulting's digital marketing team with Publicis Worldwide (Publicis WW). This move will make Publicis WW a 300-member agency, offering brand building communication services right from strategy to creative, across mainline, digital and social, with data at the centre.
A statement from the agency revealed that Indigo Consulting will continue to operate under the leadership of Rajesh Ghatge as CEO and Jose Leon as COO.
Anupriya Acharya, group CEO, Publicis Groupe South Asia, said, “This made imminent sense to us. Communication services are no longer segregated by platforms, i.e., creative agencies for mainline platforms and digital agencies for digital platforms. More and more clients want to work with one agency that can offer holistic strategic and creative solutions to solve their marketing problems. In fact, the pandemic has only heightened the need to have digital at the center of our solutions approach.”
Subhash Kamath, CEO, BBH and Publicis Worldwide, said, “I see it as a win-win for everyone. The Indigo digital communications teams have already been working alongside the PWW teams, across many of our top clients. By bringing them together under a common leadership, we can now provide our clients a more integrated solution and seamless brand custodianship. It’s a transformative move.”
Russell Barrett, CEO and chief creative officer, BBH and Publicis Worldwide, said, “We need to be absolutely modern and future-facing when it comes to the creative work we produce, and digital has to be at the heart of it. I don’t see traditional and digital work needing separate thinking. I want our creative leaders to be able to think across all platforms in answering a brand’s needs. By the coming together of these two teams, it’s a potent force of talent.”
Ghatge said, “The tremendous traction that we have got for our digital business transformation and technology practice in the last year has propelled our plan to invest disproportionately to scale this practice. We are making a choice to focus (back) on our DNA. The top ranked digital marketing practice that we had built over the last few years, henceforth being housed in PWW, will continue to deliver impactful cross-platform digital marketing solutions for the composite client roster. It is a win–win for our transitioning team, PWW, and our clients.”