Campaign India Team
Mar 03, 2021

Publicis Groupe merges Publicis WW India and Indigo Consulting's digital marketing teams

Agency states that the move will strengthen Publicis WW's tech capabilities

Publicis Groupe merges Publicis WW India and Indigo Consulting's digital marketing teams
Publicis Groupe has announced the integration of Indigo Consulting's digital marketing team with Publicis Worldwide (Publicis WW). This move will make Publicis WW a 300-member agency, offering brand building communication services right from strategy to creative, across mainline, digital and social, with data at the centre. 
A statement from the agency revealed that Indigo Consulting will continue to operate under the leadership of Rajesh Ghatge as CEO and Jose Leon as COO. 
In July last year, Publicis Groupe handed BBH India and Publicis Worldwide a joint leadership team headed by Subhash Kamath and Russell Barrett. 
Anupriya Acharya, group CEO, Publicis Groupe South Asia, said, “This made imminent sense to us. Communication services are no longer segregated by platforms, i.e., creative agencies for mainline platforms and digital agencies for digital platforms. More and more clients want to work with one agency that can offer holistic strategic and creative solutions to solve their marketing problems. In fact, the pandemic has only heightened the need to have digital at the center of our solutions approach.”
Subhash Kamath, CEO, BBH and Publicis Worldwide, said, “I see it as a win-win for everyone. The Indigo digital communications teams have already been working alongside the PWW teams, across many of our top clients. By bringing them together under a common leadership, we can now provide our clients a more integrated solution and seamless brand custodianship. It’s a transformative move.”
Russell Barrett, CEO and chief creative officer, BBH and Publicis Worldwide, said, “We need to be absolutely modern and future-facing when it comes to the creative work we produce, and digital has to be at the heart of it. I don’t see traditional and digital work needing separate thinking. I want our creative leaders to be able to think across all platforms in answering a brand’s needs. By the coming together of these two teams, it’s a potent force of talent.”
Ghatge said, “The tremendous traction that we have got for our digital business transformation and technology practice in the last year has propelled our plan to invest disproportionately to scale this practice. We are making a choice to focus (back) on our DNA. The top ranked digital marketing practice that we had built over the last few years, henceforth being housed in PWW, will continue to deliver impactful cross-platform digital marketing solutions for the composite client roster. It is a win–win for our transitioning team, PWW, and our clients.”


Campaign India

Related Articles

Just Published

1 day ago

Dream11 sets up for IPL 2021 with 12-film campaign

Watch the films conceptualised by Tilt Brand Solutions here

1 day ago

Rahul Dravid appears as an 'angry young man' for Cred

Watch the film conceptualised by the team of Tanmay Bhat, Devaiah Bopanna, Puneet Chadha, Nupur Pai and Vishal Dayama, and DDB Mudra here

1 day ago

Zee launches Marathi movie channel

Called Zee Chitramandir, the channel has been rolled out for the Free Dish market

1 day ago

GroupM elevates Karthik Nagarajan and Vinit Karnik

Nagarajan who is chief content officer at Wavemarket India, has been given the additional mandate of leading GroupM's branded content in India; Karnik appointed as head of sports, esports and entertainment at GroupM South Asia