Campaign India Team
Mar 13, 2015

Publicis Groupe acquires Expicient

Expicient will be integrated with Publicis.Sapient under the Rosetta brand

Publicis Groupe acquires Expicient
Publicis Groupe has acquired Expicient Inc (Expicient), a global omni-channel services firm with expertise in inventory and order management systems (OMS). The firm helps clients' need of managing inventory, pricing and offers across channels. 
 
Expicient will be integrated into the Publicis.Sapient platform under the Rosetta brand. It will contribute to Publicis.Sapient’s global distributed delivery model, whereby the platform creates significant shared service capabilities accessible to all its clients.
 
Alan Herrick, CEO, Publicis.Sapient, said, "Today’s always-on consumer makes no distinction between devices and channels. As a result our retail clients are increasingly looking for us to build systems inventory, supply chain, omni-channel commerce that enable the experience a 2015 consumer demands. Expicient joining Publicis.Sapient allows us to significantly strengthen our client’s ability to integrate offer information, order information, inventory information and pricing information across channels, which is a significant change from a world where the on-line stores and physical stores operated separately.”
 
Tom Adamski, CEO, Razorfish Global, said, “Rosetta is perfectly positioned to lead the integration of Expicient and help accelerate the benefit for Publicis.Sapient clients. SapientNitro, Razorfish Global and DigitasLBi are all highly recognised as leaders in omni-channel commerce, and together through the Publicis.Sapient platform we are unmatched. Expicient’s impact on our total business will be significant.”
 
Darpan Seth, CEO and founder, Expicient, added,  “The opportunity ahead of us, to create differentiated customer experiences is tremendous. We are living in an unprecedented time of connected consumers and commerce. For Expicient, combining forces with Publicis.Sapient will allow our teams to deliver a full range of marketing and commerce solutions while significantly expanding our global reach. We’re excited to be a part of Publicis.Sapient and to meaningfully add to global commerce capabilities already recognised as the best in the world.”
 
Founded in 2008, Expicient is based in Andover, Massachusetts, with additional offices in the United Kingdom and India. In India its presence is in Gurgaon and Bangalore.
Source:
Campaign India

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