In March 2018, Publicis Media brought together its commerce expertise from across the group with the launch of Publicis Commerce.
Now, the group has announced its entry to India. It has also announced the appointment of Kartik Iyer as lead for Publicis Commerce and Krishna Mothey has head of media.
The commerce practice has capabilities across commerce strategy and planning, consumer and category insights, content and e-merchandising, technology, CRM, analytics and data science, trade and shopper marketing and eCommerce Media.
In addition to India, both Iyer and Mothey will also oversee the Commerce capability within Publicis Media’s Global Distributed Delivery (GDD) offering – a centre based in India that delivers for clients around the globe.
Iyer was most recently head of digital commerce at Ingram Micro. Mothey moves from GroupM where he set up the e-commerce media function.
Anupriya Acharya, CEO, Publicis Media India, said, “As commerce becomes mainstream for clients in India, it is the right time for us to further advance our global commerce offering here. We find there is a great demand for these services in the market both within our client sets and outside. Our strength in digital and performance marketing gives us a natural edge in scaling the global Commerce Practice. Both Kartik and Krishna come with immense brand experience and category expertise and are a tremendous boost to our capabilities.”
