Porsche India, a division of Škoda Auto Volkswagen India Private Limited (SAVWIPL), has announced the appointment of Ashutosh Dixit as brand director. Dixit succeeds Manolito Vujicic, who has decided to pursue opportunities outside the Group.
“Ashutosh brings a deep understanding of both the Porsche brand and the Indian market to this role,” said Dr Manfred Bräunl, chief executive officer, Porsche Middle East and Africa. “His leadership experience across regions and functions makes him exceptionally well-positioned to guide Porsche India into its next phase. India continues to be an important market for us, and we are confident that under his leadership, the brand will further strengthen its presence and performance.”
Piyush Arora, MD and CEO, Škoda Auto Volkswagen India, added, “Ashutosh is a familiar face within the Volkswagen Group, with his understanding of markets, customers, and the brand making him well-suited to lead Porsche India. I’m confident he will build on the progress Porsche has made in India and continue to strengthen the brand's presence. This appointment is a testament to our unwavering focus on strengthening internal talent from within India.”
Throughout a distinguished career across India, China, and Europe, Dixit has held several leadership roles, building deep expertise in strategy, sales operations, and brand development. He brings over 28 years of experience in the automotive industry, including nearly two decades within the Volkswagen Group. In his previous role as market development director at the Porsche Middle East and Africa regional office, he played a key role in shaping initiatives for the Indian market.
Jan Bures, executive director of sales, marketing and digital, Škoda Auto Volkswagen India, added, “Ashutosh’s appointment marks an exciting chapter for Porsche in India. His proven ability to navigate diverse markets and lead with vision makes him the right person to drive our journey forward. India is a dynamic and strategic market for us, and with Ashutosh at the helm, we look forward to building stronger connections with our customers and achieving new milestones.”
