Campaign India Team
Jun 21, 2010

Publicis Ambience wins TBZ - The Original

Following a multi-agency pitch, Publicis Ambience has won the creative duties for TBZ – The Original.  TBZ – The Original (Tribhovandas Bhimji Zaveri – Shrikant Zaveri Group) is said to be one of the pioneers in the jewellery industry in India, since 1864. Speaking about this new business in their portfolio, Aniruddha Banerjee, chairman, Publicis Ambience, said, “TBZ is on the brink of a large scale expansion, and we, at Publicis Ambience, are very excited to be partnering them on this ambitious journey.”

Publicis Ambience wins TBZ - The Original

Following a multi-agency pitch, Publicis Ambience has won the creative duties for TBZ – The Original.  TBZ – The Original (Tribhovandas Bhimji Zaveri – Shrikant Zaveri Group) is said to be one of the pioneers in the jewellery industry in India, since 1864. Speaking about this new business in their portfolio, Aniruddha Banerjee, chairman, Publicis Ambience, said, “TBZ is on the brink of a large scale expansion, and we, at Publicis Ambience, are very excited to be partnering them on this ambitious journey.”

Kiran Dixit, group head – advertising & marketing, TBZ – The Original, said, "TBZ – The Original recently underwent a brand identity change by changing its logo – taking the first step in the course of many ambitious future plans. The next step was to appoint a communication partner who could handle the business challenges that we were facing, in a competent manner.” He further added, "We found the work and strategies presented to us by Publicis Ambience in sync with our business strategy, a reason why they are on board. We are expecting Publicis Ambience to deliver  result-oriented communication strategies and help us achieve our business plan through effective, unique creative support.” The account will be handled out of Publicis Ambience, Mumbai.  

Source:
Campaign India