Publicis Ambience bolsters creative team

Publicis Ambience has appointed Bhushan Kumar as senior creative director, for its Mumbai office. Kumar (pictured) comes from Mudra Communications. Vibha Batra has joined as creative director for the agency's Chennai office. She joins from Orchard Advertising.

At Ambience, Kumar will be handling Parachute, Revive, HDFC and Jasmine. Batra has worked on brands like Lotte, Nyle, Birla Sunlife. At Ambience, she will be working on brands like Citibank, Bharat Matrimony, Indiaproperties.com, among others.

"Both of them bring with them solidity, experience and loads of enthusiasm, also an unmatched understanding of the man on the street, which is rare in advertising industry. We expect the work on their respective brands to get even more grounded and real. Bhushan is behind so many campaigns that we have personally been in awe of," said Ashish Khazanchi and Prasanna Sankhe, national creative directors, Publicis Ambience.