The 26th edition of Golden Award of Montreux Advertising Festival is scheduled this year in the picturesque resort town of Montreux on Lake Geneva in Switzerland.
Montreux Festival is a precursor to Cannes and every year many Cannes aspirants test their work at Montreux. Last year, the big winners were BBDO New York, BETC Paris and AMO BBDO AMO London.
Last year, BBDO New York’s humourous Snickers films “Coach” and “Horseless headman” stole the show along with DDB Argentina’s Volkswagen “Little hand” and Guiness “Clock” by AMVBBDO London.
Leo Burnett India had won three Golds at Montreux in Print and Direct Mail categories in 2013, while Ramesh Deo Productions won a Gold in the Film category.
Since the last few years Indian agencies have been entering Montreux Festival in steadily increasing numbers as the pan-European Festival is concentrating on improving the Asia Pacific participation in the Festival.
Leo Burnett India’s Golds were for Coke Studio “Reflection of Music” in Entertainment & Media, “Gandhiji font - Now in Hardcover” in Multi-Dimensional Mailing and “Ink Pad” Adult Literacy work.
Ramesh Deo Productions won a Gold for “Nike Cricket”.
This year’s Montreux jury includes Jens Petter of BBDO New York, Tim Cheng of DDB China, Frank Bodin of Havas Switzerland, Luis Dias of FCB Lisbon, Davide Boscacci of Leo Burnett Italy and Max Posch of Fashion TV.
(Promoted content is provided by partners or sponsors. This article was provided by organisers of the Montreaux Festival, Switzerland.)