Publicis Groupe owned Prodigious India and Content Factory India, have announced the launch of Supershoots.
This production model specialises in video, digital and print - to design, produce and deliver branded content across all channels.
It will help brands maximise their assets, while keeping their costs under control and making the producer and creative team a part of the content planning process.
Anupriya Acharya, South Asia CEO, Publicis Groupe, said, “One of the biggest challenges for brands today is creating content which works seamlessly and impactfully across platforms. Supershoots offers production solutions at scale to empower our clients
and partners in the platform world. With the potential to disrupt the current production process, Supershoots adds massive value to our power of one proposition, helping our brands bring agility and efficiency to their content planning.”
Varun Shah, executive vice president and head of Prodigious India and Content Factory, India, said, “The future of content creation lies in creating hyper-contextualised volume content which is relevant across platforms. Our Supershoots model has been devised to address this issue, by delivering multiple asset types across platforms from one singular shoot. With Supershoots, we have been able to drive up to 45 % cost efficiency and deliver 4X the amount of assets from a singular production schedule.”
He added, “The Supershoots model will redefine content creation, creating a more synergised model to help brands derive more value out of each production schedule. With our Supershoots model, we have already successfully created and delivered multiple assets for our existing brands. And with the Prodigious scale, we were able to optimise and deliver bundled assets across geographies from India.”