WPP's Geometry Encompass has announced the launch of its digital live experience practice Pro.digi.
Through Pro.Digi, the agency looks to help brands connect with their consumers in the virtual space by leveraging technology. The agency has already worked on virtual engagements like ‘Lockdown Love’ – a live, virtual play on Zoom, ‘Spirit of HP’ – a series of live virtual events brings together the community of HP, and more. Pro.digi also manages the digital learning and engagement initiatives like ‘WPP Learning series’.
Roshan Abbas, founder, Geometry Encompass, said, “Given the seismic shift that experiential marketing is witnessing, it is imperative to create new and engaging environment for our consumers. The digital screen is the new currency for experiential, through Pro.digi we create data driven and digital experiences to create lasting brand engagement for our audiences”.
Ranjit Raina, CEO, Geometry Encompass, said, “The pandemic has ushered in digital transformation at a scale never seen before. Through our early experiments in the virtual space we are convinced that it is possible to stay real in the virtual world and enable human connections. Commerce is so much more than just a transaction and Pro.digi aims at creating solutions for real growth.”
