Campaign India Team
Jun 16, 2020

Geometry Encompass launches Pro.digi

The agency will work on digital live experiences

The agency has already worked on live digital experiences
The agency has already worked on live digital experiences
WPP's Geometry Encompass has announced the launch of its digital live experience practice Pro.digi.
Through Pro.Digi, the agency looks to help brands connect with their consumers in the virtual space by leveraging technology. The agency has already worked on virtual engagements like ‘Lockdown Love’ – a live, virtual play on Zoom, ‘Spirit of HP’ – a series of live virtual events brings together the community of HP, and more. Pro.digi also manages the digital learning and engagement initiatives  like ‘WPP Learning series’.
Roshan Abbas, founder, Geometry Encompass, said, “Given the seismic shift that experiential marketing is witnessing, it is imperative to create new and engaging environment for our consumers. The digital screen is the new currency for experiential, through Pro.digi we create data driven and digital experiences to create lasting brand engagement for our audiences”.
Ranjit Raina, CEO, Geometry Encompass, said, “The pandemic has ushered in digital transformation at a scale never seen before. Through our early experiments in the virtual space we are convinced that it is possible to stay real in the virtual world and enable human connections. Commerce is so much more than just a transaction and Pro.digi aims at creating solutions for real growth.”
Campaign India

Related Articles

Just Published

18 hours ago

Gozoop Group elevates Amyn Ghadiali to India ...

He will spearhead the agency's initiatives across its digital vertical, GZ Creative Digital, overseeing revenue management and campaigns in addition to driving integrated business operations.

22 hours ago

Paris 2024: Pressure is on brands to produce in big ...

From fashion to athletics, the Paris Summer Games promise it all. But what often delivers for brands every four years are the unscripted moments.

1 day ago

The Sleep Company earmarks nearly INR 80-85 crore ...

Eyeballing INR 1000 crore revenue within three years, the comfort-tech brand has allocated nearly one-third of its expenditure towards brand building.

1 day ago

Criteo collaborates with Microsoft Advertising to ...

This expanded relationship is intended to help address fragmentation in the fast-growing retail media landscape.