The Publicis Groupe has consolidated its content production capabilities through elevations and an appointment. The Groupe has elevated Varun Shah to the role of executive vice president and head of Prodigious India and Content Factory India. Before this, he was senior vice president and head.
Further, the network has elevated Akshay Multani to executive producer, Prodigious. He was previously the senior producer at the production house.
Lastly, the Groupe has brought in Deepak Bulchandani as head of brand partnerships at Content Factory. He comes from Leo Burnett India where he was the brand partner.
Anupriya Acharya, CEO, Publicis Groupe, South Asia, said, “Varun has been instrumental in growing Prodigious India’s capabilities and under his leadership, we have witnessed phenomenal growth over the past few years. He is a new-age production leader with a strong appreciation of international and local creativity and demonstrated experience in quality, reliability and business acumen. I am confident that Varun will take Prodigious and Content factory to newer heights.”
Said Shah, “Currently we are one of the country’s leading production houses and our ambition is to bring cutting-edge technology and expertise to the market, and setting new benchmarks for the industry. The new structure provides a platform to create volume content solutions for our clients across all content types and will help fuel our growth in the platform world. This consolidation will help us streamline our efforts by creating a production model which drives efficiency while delivering world-class branded content across media to our partners.”
“Prodigious India and Content Factory are both distinctive brands with a wide range of capabilities. I am confident that with the talent and experience that teams at Prodigious and Content Factory have currently we will redefine the standard for production capabilities in India,” he added.
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Rao is currently CEO of dentsuMB Group India