D2C beauty and wellness brand Wow Skin Science has announced the appointment of Priti Rajput as VP - marketing. She moves from The Good Glamm Group, where she was head - marketing, for the personal care category.
Rajput's mandate is to strategise and lead communication campaigns for the skincare and haircare portfolio.
Manish Chowdhary, co-founder, Wow Skin Science, said, “We are delighted to welcome Priti to the Wow family. Her rich experience in innovation, brand management, and consumer insight, will prove resourceful in helping Wow Skin Science to thrive and grow in this age of digital transformation. We believe that she will be a tenacious leader who will help Wow Skin Science great heights in the near future.’’
Rajput said, "Wow Skin Science’s values and ethos of providing consumers with safe and natural solutions while ensuring a greener tomorrow has always resonated with my own personal values. I am excited to be a part of this dynamic team and look forward to leveraging my skills and expertise to further strengthen Wow’s position as the go-to beauty and personal care brand.”
In a career spanning 12 years, she has also worked with Godrej Consumer Products and Garnier Hair Care (India and Australia).
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins