Prism Cement appoints Soho Square

Soho Square has won the creative duties for Prism Cement, a Rajan Raheja Group Company. The account was won following a pitch process.

On the appointment, S Ramnath, executive director, Prism Cement, said, “We considered a few agencies before zeroing on Soho Square, Mumbai. Besides the passion and understanding the team displayed, what really impressed us was the work they have been creating for our H&R Johnson (India) division."

Samrat Bedi, head, Soho Square, Mumbai, said, "This win makes it two in a row; this comes immediately after our Bajaj Electricals win. We are super excited and hope to keep this tempo going."

Mohit Ahuja, senior vice president, Soho Square, Mumbai, added, “Over the past few years, cements have been moving from a purely B2B communication model to a B2C one, so it is exciting to partner a major brand in this phase of the category. The entire agency is buzzing."

Also read: Soho Square bags Bajaj Electricals' creative duties