Campaign India Team
Nov 14, 2013

Prism Cement appoints Soho Square

Prism Cements is a part of the Rajan Raheja Group

Prism Cement appoints Soho Square

Soho Square has won the creative duties for Prism Cement, a Rajan Raheja Group Company. The account was won following a pitch process.

On the appointment, S Ramnath, executive director, Prism Cement, said, “We considered a few agencies before zeroing on Soho Square, Mumbai. Besides the passion and understanding the team displayed, what really impressed us was the work they have been creating for our H&R Johnson (India) division."

Samrat Bedi, head, Soho Square, Mumbai, said, "This win makes it two in a row; this comes immediately after our Bajaj Electricals win. We are super excited and hope to keep this tempo going."

Mohit Ahuja, senior vice president, Soho Square, Mumbai, added, “Over the past few years, cements have been moving from a purely B2B communication model to a B2C one, so it is exciting to partner a major brand in this phase of the category. The entire agency is buzzing."

Also read: Soho Square bags Bajaj Electricals' creative duties

Source:
Campaign India

Related Articles

Just Published

Premium
Instagram ditches 'likes': Pros and cons for influencers
Premium
8 hours ago

Instagram ditches 'likes': Pros and cons for ...

Digital marketers across Asia welcome the move, but say it won't make waves in the industry.

Premium
Sunset at the Afternoon
Premium
8 hours ago

Sunset at the Afternoon

Three decade old English tabloid announced its closure to employees yesterday

Premium
Weekend Wrap: 19 July
Premium
9 hours ago

Weekend Wrap: 19 July

In the news: Games2win, Konnections, MG Motors, Oppo, Reebok, Resulticks, World Out of Home Congress

Premium
Weekend Watch: Axe collaborates with Martin Garrix for 'these are the times'
Premium
9 hours ago

Weekend Watch: Axe collaborates with Martin Garrix ...

Watch the film conceptualised by 72andSunny Amsterdam here