Campaign India Team
Nov 14, 2013

Prism Cement appoints Soho Square

Prism Cements is a part of the Rajan Raheja Group

Prism Cement appoints Soho Square

Soho Square has won the creative duties for Prism Cement, a Rajan Raheja Group Company. The account was won following a pitch process.

On the appointment, S Ramnath, executive director, Prism Cement, said, “We considered a few agencies before zeroing on Soho Square, Mumbai. Besides the passion and understanding the team displayed, what really impressed us was the work they have been creating for our H&R Johnson (India) division."

Samrat Bedi, head, Soho Square, Mumbai, said, "This win makes it two in a row; this comes immediately after our Bajaj Electricals win. We are super excited and hope to keep this tempo going."

Mohit Ahuja, senior vice president, Soho Square, Mumbai, added, “Over the past few years, cements have been moving from a purely B2B communication model to a B2C one, so it is exciting to partner a major brand in this phase of the category. The entire agency is buzzing."

Also read: Soho Square bags Bajaj Electricals' creative duties

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
The Ad Club re-elects Vikram Sakhuja as its president
Premium
2 hours ago

The Ad Club re-elects Vikram Sakhuja as its president

The core committee remains unchanged

Premium
MRUC re-elects Ashish Bhasin and Pratap Pawar
Premium
3 hours ago

MRUC re-elects Ashish Bhasin and Pratap Pawar

Ashish Bhasin and Pratap Pawar re-elected as chairman and vice chairman of MRUC respectively

Premium
IAA to launch collector’s edition on the Power of Print
Premium
1 day ago

IAA to launch collector’s edition on the Power of Print

The event will be held in Mumbai on Wednesday

Premium
People add colour to homes in latest Asian Paints film
Premium
1 day ago

People add colour to homes in latest Asian Paints film

Watch the campaign conceptualised by Ogilvy Mumbai here