Sriram Selvam
Aug 30, 2012

PrintWeek India Conclave to showcase power of print

Day-long Conclave in Mumbai will feature discussions on the use of print and its role in building brands

PrintWeek India Conclave to showcase power of print

The PrintWeek India Conclave on 30 August at the Grand Hyatt in Mumbai will focus on 'The power of print'.

The Conclave will witness a presentation in the pre-lunch session by Josy Paul, chairman and NCD, BBDO India. He will highlight print technology in action, and touch upon BBDO's global campaigns for clients such as P&G, General Electric and Blackberry. 
 
Paul said, "The overarching theme of our campaign (GE) is to bring to life our client's commitment to innovation that improves the quality of life of every Indian." He added, "What makes the GE involvement special for the print industry is, the first phase of the campaign was completely print-based. The art was out there in newspapers, magazines, out-of-home including innovative outdoor, building wraps and even aircraft wraps."
 
Tarun Rai, president of Association of Indian Magazines (AIM) and chief executive officer, Worldwide Media, will make a presentation on how magazine printing and publishing is experiencing a renaissance. 
 
“Today, we are constantly bombarded by more than 3,000 media messages each day. One of the key findings that the AIM magazine survey revealed was that much of the media messages are noise. For the simple reason that audiences filter these messages,” said Rai.
 
He added, “We believe magazines engage and they engage best. They build brands and engage readers in a way that no other medium can.”
 
Indrajit Sen, executive director of Indian Outdoor Advertising Association and founder-director of Media Analytics and Designs, will focus on how print firms can and should connect with key suppliers and print advisers, to help map out plans for the OOH segment, and to identify opportunities and explore potential new revenue streams to grow and develop the print business. 
 
In addition to the three presentations, there will be a panel discussion moderated by Gokul Krishnamurthy, editor of Campaign India, in the second half of the Conclave. The session will focus on the power of print, and its continuing relevance in building brands in India.
 
This will feature Bharat Kapadia, print media veteran and founder, ideas@bharatkapadia.com; Sharad Haksar, founder and CEO, 1pointsize; Indranil Roy, president, Outlook Group; and Zubin Tatna, national director - integrated planning, MEC.
Source:
Campaign India

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