Worldwide Partners, Inc, Global network of independent marketing services firms, has selected Pressman Advertising & Marketing to be its partner in India. Pressman will pick up an equity stake in WPI.
Lisa Kettman-Kervinen, Director, EMEA Collaboration, Worldwide Partners, added, “We’re a bottom-up agency network whereby our partner agencies own us rather than us owning them. We provide the resources and the global outreach to help our partners achieve greater profits and revenue while the partner agencies work together to build each other’s business and service clients internationally”.
WPI is a collaborative network of marketing services firms, focused on middle-market businesses. It has 92 agencies in 51 countries and capitalized billings of US $4.1 billion.