Campaign India Team
Jul 24, 2020

Premier League advertising in India stagnates

Advertising minutes per game in the latest gameweek was nine minutes

Picture courtesy: Hotstar
Picture courtesy: Hotstar
The last gameweek of Premier League fixtures saw an average of nine minutes of advertising per game during the broadcast in India according to data shared by TAM Media Research and TAM Sports with Campaign India.
 
The gameweek prior to this round also witnessed nine minutes of advertising per game, showing a flattened curve for advertisers' interest around the league.  
 
Overall, in the 77 matches analysed so far, weekday matches garnered 39 per cent more advertising volumes compared to weekend matches of EPL.
 
Vivo Mobile India was the latest entrant to the advertising playing field as a campaign for its X50 series went on air. 
 
Top  Brands % share
Samsung Galaxy S20 Series 27%
Hero Glamour 23%
International Cricket Council (ICC) 12%
Hero Passion Pro 9%
Amul Cheese 5%
Vivo X50 Series 3%
Amul Mithai Mate 3%
Amul Milk 2%
Hero Motocorp 2%
Amul Epic 2%

 

Source:
Campaign India

Related Articles

Just Published

Rural consumption continues to outpace urban ...

The latest data from NielsenIQ indicates that rural areas have become the primary driver of consumption growth in the FMCG sector, a reversal of previous trends where urban centres led growth.

2 days ago

Havas to offer staff up over $40 million in ...

Bosses could get extra $8 million in cash bonuses for working on separation from Vivendi, prospectus reveals.

2 days ago

FCB/SIX India announces key senior leadership ...

Since its launch in 2023, the agency’s staff has tripled, now numbering approximately 170 team members.

2 days ago

Trump’s victory isn’t just America’s crisis—it’s a ...

Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.