Premier League advertising in India stagnates

The last gameweek of Premier League fixtures saw an average of nine minutes of advertising per game during the broadcast in India according to data shared by TAM Media Research and TAM Sports with Campaign India.

 

The gameweek prior to this round also witnessed nine minutes of advertising per game, showing a flattened curve for advertisers' interest around the league.  

 

Overall, in the 77 matches analysed so far, weekday matches garnered 39 per cent more advertising volumes compared to weekend matches of EPL.

 

Vivo Mobile India was the latest entrant to the advertising playing field as a campaign for its X50 series went on air.