Campaign India Team
Jul 24, 2020

Premier League advertising in India stagnates

Advertising minutes per game in the latest gameweek was nine minutes

Picture courtesy: Hotstar
Picture courtesy: Hotstar
The last gameweek of Premier League fixtures saw an average of nine minutes of advertising per game during the broadcast in India according to data shared by TAM Media Research and TAM Sports with Campaign India.
 
The gameweek prior to this round also witnessed nine minutes of advertising per game, showing a flattened curve for advertisers' interest around the league.  
 
Overall, in the 77 matches analysed so far, weekday matches garnered 39 per cent more advertising volumes compared to weekend matches of EPL.
 
Vivo Mobile India was the latest entrant to the advertising playing field as a campaign for its X50 series went on air. 
 
Top  Brands % share
Samsung Galaxy S20 Series 27%
Hero Glamour 23%
International Cricket Council (ICC) 12%
Hero Passion Pro 9%
Amul Cheese 5%
Vivo X50 Series 3%
Amul Mithai Mate 3%
Amul Milk 2%
Hero Motocorp 2%
Amul Epic 2%

 

Source:
Campaign India