Multi Screen Media (MSM) has announced the appointment of former Neo Sports COO Prasana Krishnan as business head of its sports entertainment channel Sony Six.
In a prepared statement, NP Singh, COO, MSM India, said, "We are delighted to have Prasana join the team at this important juncture and we are certain that his experience and understanding of the business and our audience will help us achieve our objective of becoming the leading player in the genre. We are optimistic that Prasana’s appointment will further strengthen and grow Six’s position in what can be called as one of the most competitive broadcasting markets in the world. We look forward to a long and fruitful working association with him."
On joining MSM, Krishnan said, "Six has uniquely positioned itself in the sports broadcasting industry showcasing some of the world’s finest international sporting properties like Pepsi IPL, UFC, NBA, TNA and UEFA Euro. I look forward to take up this challenging role and work towards ensuring that the channel grows consistently to the leadership position in this space."
Prasana has over 17 years of experience in the media and consulting sectors, at companies including The Times of India Group and Arthur Andersen.