Campaign India Team
Oct 03, 2016

Pradeep Dwivedi joins Sakal Group as CEO

Was chief corporate sales and marketing officer at Dainik Bhaskar Group prior

Pradeep Dwivedi joins Sakal Group as CEO
Sakal Media Group has announced the appointment of Pradeep Dwivedi as CEO for the group's media business. Dwivedi was chief corporate sales and marketing officer at Dainik Bhaskar Group prior.
Abhijit Pawar, MD, Sakal Media Group, said in a statement: “We are excited to have Pradeep Dwivedi joining us as CEO. His exemplary leadership credentials and relationships across multiple industries and deep understanding of media business will be an asset in driving our growth. This is also in alignment with our group vision of sustainable, equitable and measurable socio-economic growth and transformation through all its businesses, and I am looking forward to working with him.”
Dwivedi said, “The Indian media space is very dynamic with transformation of traditional media businesses in a digital era while retaining the trust and affinity of core legacy audience too. There is also enhanced need to develop innovative impact solutions for advertisers and content partners. This provides enormous opportunities to lead large-scale transformations and creation of value. I have admired Sakal Media Group for many years and am delighted, therefore, to have been chosen to lead the company in the next exciting phase of its journey. I am keen to work with all stakeholders to achieve growth and further success in the years to come.”
In a career spanning 23 years, Dwivedi worked with Eicher Motors, GE Capital Commercial Finance, Standard Chartered Bank, American Express Bank and Tata Teleservices before making the switch to media.
Jwalant Swaroop, who exited the company last year, was the previous CEO of Sakal Media Group. 
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