NS Rajan, global partner and managing director, Ketchum Sampark, has joined hands with Amith Prabhu to launch a post-graduate school for strategic communications. The school, 'Score', will begin operations in July, starting with Gurgaon.
The school's advisory board consists of Pragnya Ram, group executive president - corporate communications and CSR, Aditya Birla Management Corporation; Glenn Osaki president - MSLGROUP Asia; Madan Bahal, co- founder and managing director, Adfactors PR and Nandita Laxmanan, chairperson, The PRactice.
"Our research has shown that there is a need for a course such as this. We've spoken with youngsters from the industry and they've told us that while there are other schools for communications as a whole, there's none that only focusses on PR. This is the need of the hour and we've collaborated with fellow professionals from the corporate communication and public relations field to create this programme," said Rajan while speaking with Campaign India.
Prabhu added, "If the foundation is strong, good managers and leaders emerge. As strategic communications becomes pivotal to the success of organisations it is important to have well-rounded talent. We've picked Gurgaon to start with as we get access to corporate communication heads there. This coupled with cheaper infrastructure helps. We're hoping to get about 40 students to register for this course."