Practically assigns media mandate to Madison

Account won following a multi-agency pitch

Jul 13, 2021 04:17:00 AM | Article | Campaign India Team

Practically, an experiential learning app for students of class 6 to 12, has announced that it has appointed Madison Media as its media agency.
The account was won following a multi-agency pitch. Madison Media Infinity will handle the account which consists of traditional and digital media along with performance. 
Mahadev Srivatsa, VP - marketing and brand strategy, Practically, said, “As a rapidly growing edtech company, we are excited to work with a leading agency like Madison to help us realise our objective of becoming the most trusted and preferred edtech brand in India. We are positive that Madison will play a key role in amplifying our marketing efforts towards the same.”
Vikram Sakhuja, partner and group CEO, Madison Media and OOH, said, “Practically, a self-learning app, brilliantly supplements school learning. We, at Madison, are excited to be chosen to partner them as they set out to revolutionise the burgeoning ed-tech space.”  
Jolene Solanki, vice president, Madison Media Infinity, added, “We’re happy to partner with Practically in their endeavour to provide solutions for students online. Willingness to adopt technology is far higher today than it was two years ago. We look forward to working with Team Practically in this journey of success.”